Smart Business (and just a little stupid humor!)
They’re big enough so we can see everything on the screen; they’re small enough that we can carry them around with us everywhere, and use them at places like the grocery store, business meetings, car shopping, etc.
How does this translate to new marketing opportunities? Consider taking advantage of geo-localization technologies, such as a Foursquare check-in coupon. Have a storefront? Feature your QR code to walk-in or walk-by traffic and link it to a sale or event. Develop your own mobile app to enhance your customer’s shopping experience. Learning Sources: American Express Open Forum Blog and Boston.com Global Business Hub